Klaviyo is a cloud-based email marketing software that allows you to send personalized emails to your customers. The software helps you create and send automated emails that are relevant to the customer and generate sales by targeting specific groups of customers and sending them relevant messages. Klaviyo provides all the tools you need to create a successful email marketing campaign, including: 1) Ready-made templates for social media sharing, newsletters, announcements, product launches, and more. 2) Automated workflows for sending personal emails based on customer behavior. 3) Email automation rules that automatically trigger an action when certain conditions are met (such as someone opens your email or clicks a link).