Klaviyo is a cloud-based email marketing software that allows you to send personalized emails to your customers. The software helps you create and send automated emails that are relevant to the customer and generate sales by targeting specific groups of customers and sending them relevant messages. Klaviyo provides all the tools you need to create a successful email marketing campaign, including: 1) Ready-made templates for social media sharing, newsletters, announcements, product launches, and more. 2) Automated workflows for sending personal emails based on customer behavior. 3) Email automation rules that automatically trigger an action when certain conditions are met (such as someone opens your email or clicks a link).
Key Features of Klaviyo
Automations
Segmentation
Reporting
Benchmarks
Data syncing
Email templates
Klaviyo Product Images
Pros of using Klaviyo:
Let’s take a look at some of the benefits of using Klaviyo to help you get ready to make a purchase for your online store.
You can grow your revenue with personalized email marketing based on customer behaviors. Pre-built templates and segmentation tools make it easy to send targeted messages.
You’re able to connect to most of the ecommerce technology ecosystem through their integration partners.
Their pricing is reasonable for most online stores from start-up to high-growth mode.
Cons of using Klaviyo:
Let’s explore some of the drawbacks of the Klaviyo software so you can be better prepared before you make a purchase.
If you’re looking for a very “basic” solution and are very new to email marketing, the platform can seem intimidating at first to use.
There is a learning curve with using the platform to it’s full potential at first.
Some customer service inquiries can be quite slow to resolution time, depending on the issue you’ve submitted.
Frequently Asked Questions:
Let’s take a look at some of the most frequently asked questions about using Klaviyo.
Klaviyo pricing starts at $0/month for online stores with less than 250 subscribers but then increases to $20/month after that and incremental pricing increases for more subscribers.
Klaviyo is a software application online store owners can use to handle most of their customer data, email marketing, and SMS marketing communications.
Yes! Klaviyo offers customer support for all of their customers, but if you want a dedicated account manager you’ll need to be doing higher volumes of email marketing.
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