Updated: Friday, 11 November, 2022
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4+ Best Email Marketing Apps for BigCommerce in 2022

So, you’ve got everything set up on your Bigcommerce store and it’s time to start leveraging BigCommerce email marketing. As a first-timer, sending out an email campaign might be a scary prospect — especially if you aren’t sure whether your email will even be delivered to the recipients’ inbox. Before the days of cloud-based email marketing, we had to worry about a lot of technical configuration and coding just for a single campaign. These days though you have awesome tools that do most of that work for you and allow you to get creative with them. Below, we’ll go into some of the best BigCommerce email marketing apps you can use for your online store.

4+ Best Email Marketing Apps for BigCommerce

What are the 4+ Best Email Marketing Apps for BigCommerce?

Let’s dive into our list of the best BigCommerce email marketing apps online store owners and merchants can install. These apps will be able to help you learn more about your customers, market better, provide a better customer experience, and of course, sell more products.



Klaviyo is the email marketing software that makes it simple to reach your customers at the right time, in their inboxes. We know that as a business owner, you’re busy and want to focus on driving growth and increasing your sales. That’s why Klaviyo built our platform specifically with small businesses in mind, so you can spend less time on email marketing and more time growing your business.


With Omnisend, you can send simple, personalized emails to your customers in minutes. It’s easy to use and comes with great features, like A/B testing, advanced segmentation, and real-time analytics. You can sync it with CRMs and shopping carts, so you’ll always have the most relevant information at hand and will know exactly when to contact your customer.


Mailchimp is an email marketing service that lets you send personalized emails to your subscribers, no matter where they are. You can create beautiful campaigns and send them to your subscribers with just a few clicks of the mouse.


Drip was designed to help ecommerce brands optimize their email marketing campaigns and manage subscribers. The platform allows you to set up automated follow-up emails, and personalized messages, view open rates, click-through rates, and the historical performance of your strategies.

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Let’s take a look at some of the most frequently asked questions about using 4+ Best Email Marketing Apps for BigCommerce.
BigCommerce email marketing apps allow you to create and send emails directly from your store's control panel. You can integrate them with BigCommerce, and they'll work seamlessly on a single platform. BigCommerce email marketing apps have different features: 1) A/B Testing - this feature allows you to test different versions of your email campaigns before sending them out, so that you can see which ones perform better. 2) Campaign Builder - this feature allows you to create personalized campaigns on the fly, making it easy for your customers to take action by using dynamic fields within each campaign template. 3) Automations - these automated sequences of messages are triggered by certain actions performed by customers during their shopping experience on your site. For example, if someone adds an item into their cart but doesn't check out during their first visit, an automation sequence could send out an offer discounting items in the cart once they come back later in order to get them back as customers.
BigCommerce does not offer email services, but they do have third-party email marketing app integrations you can use for your online store. The integrations allow email marketing apps to import your product, customer, and order data and build targeted email campaigns with this data. This way, you can avoid manual work such as manually adding contacts to a mailing list or merging lists from different sources. The integration is also useful if you want to implement smart features like dynamic content in emails.
As of today, BigCommerce integrates with 31 email marketing apps. Each of these email apps comes with different features, services, pricing, and templates you will need to vet out to find the best fit for your online store.