Updated: Wednesday, 29 June, 2022
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4+ Best Email Marketing Extensions for Magento in 2022

The best email marketing extensions for Magento help ecommerce store owners to grow their business through remarkable email strategies. The extensions allow you to add email marketing capabilities to your online stores, sell more product, and communicate directly with your customers on a regular cadence. Magento is an open-source application where you can easily install and set up the extension according to your requirements. The extensions are easy to use, simple to install, and cost-efficient.

4+ Best Email Marketing Extensions for Magento

What are the 4+ Best Email Marketing Extensions for Magento?

Let’s dive into our list of the best Magento email marketing extensions online store owners and merchants can install. These extensions will be able to help you learn more about your customers, market better, provide a better customer experience, and of course, sell more products.

klaviyo

4.8/5
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Klaviyo is the email marketing software that makes it simple to reach your customers at the right time, in their inboxes. We know that as a business owner, you’re busy and want to focus on driving growth and increasing your sales. That’s why Klaviyo built our platform specifically with small businesses in mind, so you can spend less time on email marketing and more time growing your business.
Pros 👍
  1. You can grow your revenue with personalized email marketing based on customer behaviors. Pre-built templates and segmentation tools make it easy to send targeted messages.
  2. You’re able to connect to most of the ecommerce technology ecosystem through their integration partners.
  3. Their pricing is reasonable for most online stores from start-up to high-growth mode.
Cons 👎
  1. If you’re looking for a very “basic” solution and are very new to email marketing, the platform can seem intimidating at first to use.
  2. There is a learning curve with using the platform to it’s full potential at first.
  3. Some customer service inquiries can be quite slow to resolution time, depending on the issue you’ve submitted.
Features ⭐️
  1. Automations
  2. Segmentation
  3. Reporting
  4. Benchmarks
  5. Data syncing
  6. Email templates
Screenshots 📸
Image of Klaviyo Product Feature 1
Image of Klaviyo Product Feature 2
Image of Klaviyo Product Feature 3
Image of Klaviyo Product Feature 4

omnisend

4.5/5
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With Omnisend, you can send simple, personalized emails to your customers in minutes. It’s easy to use and comes with great features, like A/B testing, advanced segmentation, and real-time analytics. You can sync it with CRMs and shopping carts, so you’ll always have the most relevant information at hand and will know exactly when to contact your customer.
Pros 👍
  1. The company's customer service representatives are prompt and provide great service.
  2. They built is a very simplistic email marketing platform for most online store owners to get up and running and begin generating revenue from email marketing.
  3. The drag-and-drop email builder is a fantastic feature that doesn’t require the use of code!
Cons 👎
  1. There is room for improvement within their reporting capabilities for further segmentation.
  2. The ability to visualize how your automations are built out isn’t as simple as you think they’d be to set up. Could use some improvement here.
  3. Having more freedom with the layout of some of the email templates would be great to have.
Features ⭐️
  1. Sales dashboard
  2. Live view
  3. 24/7 live chat
  4. Email templates
  5. Drag & drop editor
  6. Product recommender
Screenshots 📸
Omnisend product feature image 1
Omnisend product feature image 2
Omnisend product feature image 3
Omnisend product feature image 4

mailchimp

3.9/5
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Mailchimp is an email marketing service that lets you send personalized emails to your subscribers, no matter where they are. You can create beautiful campaigns and send them to your subscribers with just a few clicks of the mouse.
Pros 👍
  1. With Mailchimp, you can remind your customers about what they've already ordered or remind them of upcoming events on your website.
  2. Easy to get up and running, launching an email marketing campaign within minutes.
  3. Pricing is quite reasonable for most small businesses selling online.
Cons 👎
  1. Many users have reported issues with the integration, specifically on Shopify.
  2. Don’t offer a lot of customer service until you purchase a more expensive plan.
  3. Integrations with other third party apps are not perfect and data mapping can be an issue you run into.
Features ⭐️
  1. Automations
  2. Advanced personalization
  3. Flexible templates
  4. Expert insights
  5. Product recommendations
  6. Brand and content studio
Screenshots 📸
Image of Mailchimp Product Feature 1
Image of Mailchimp Product Feature 2
Image of Mailchimp Product Feature 3
Image of Mailchimp Product Feature 4

drip

4.2/5
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Drip was designed to help ecommerce brands optimize their email marketing campaigns and manage subscribers. The platform allows you to set up automated follow-up emails, and personalized messages, view open rates, click-through rates, and the historical performance of your strategies.
Pros 👍
  1. Get up and running in minutes with Drip’s seamless Shopify integration. Use your Shopify data to fuel email marketing strategies that succeed, thanks to the platform's ability to gather live data while configuring campaigns with cutting-edge tools.
  2. Run pre-built workflows designed around industry best practices and high-converting logic. Create multivariate tests by splitting them into as many segments as you want to create the most effective workflow possible.
  3. Popups and emails offer an easier way for you to talk with your customers on sales and product pages, allowing you to build stronger relationships through personal messaging. Using customer data, automated email drip campaigns can deliver timely content that provides value without being intrusive or spammy.
Cons 👎
  1. The Drip support team may be slow to respond to certain inquiries, but they’ll likely be resolved within a day or two.
  2. There have been numerous bugs reported within the platform when building out email campaigns.
  3. The process of setting up workflows can be confusing at first because there are so many options. Many users, including myself, found it challenging to figure out how to create the perfect workflow.
Features ⭐️
  1. Pre-built workflows
  2. Segmentation
  3. Shopify integration
  4. Drag & drop
  5. Advanced customization
  6. Flow buildouts
Screenshots 📸
Image of Drip Product Feature 1
Image of Drip Product Feature 2
Image of Drip Product Feature 3
Image of Drip Product Feature 4

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Let’s take a look at some of the most frequently asked questions about using 4+ Best Email Marketing Extensions for Magento.
Magento email marketing extensions allow you to create and send emails directly from your store's control panel. You can integrate them with Magento, and they'll work seamlessly on a single platform. Magento email marketing extensions have different features: 1) A/B Testing - this feature allows you to test different versions of your email campaigns before sending them out so that you can see which ones perform better. 2) Campaign Builder - this feature allows you to create personalized campaigns on the fly, making it easy for your customers to take action by using dynamic fields within each campaign template. 3) Automations - these automated sequences of messages are triggered by certain actions performed by customers during their shopping experience on your site. For example, if someone adds an item into their cart but doesn't check out during their first visit, an automation sequence could send out an offer discounting items in the cart once they come back later in order to get them back as customers.
Magento does not offer email services, but they do have third-party email marketing app integrations you can use for your online store. The integrations allow email marketing extensions to pull customer, product and order data into an email campaign builder. This approach will save you from having to manually add contacts to a mailing list and merge lists from multiple sources. The integration is also useful if you want to implement smart features like dynamic content in emails.
As of today, Magento integrates with 101 email marketing extensions. Each of these email extensions comes with different features, services, pricing, and templates you will need to vet out to find the best fit for your online store.
About us

CommerceStacks is an ecommerce software review site that aims to help online store owners make informed decisions about which ecommerce software is right for them. We research and review the best e-commerce software, connecting with these software builders to learn more about their products. We then connect this information with online store owners to help them find the right tool for their business. We get a small commission when you click or purchase one of these products, which helps support our work.