Updated: Wednesday, 29 June, 2022
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5+ Best Shopify Email Marketing Apps & Software in 2022

If you’re looking for one of the best Shopify email marketing apps, you’ll want to compare the different software below for your online store.

If you’re already on Shopify, then you’re already ahead of the curve. Shopify is one of the more powerful e-commerce platforms and has numerous built-in tools to help you succeed. But no platform has everything on it. One aspect that is lagging behind today is email marketing. If you want to market your store better and drive more sales through email, then you can do so by integrating one of the best Shopify email marketing apps out there.

5+ Best Shopify Email Marketing Apps & Software

What are the 5+ Best Shopify Email Marketing Apps & Software?

Let’s dive into our list of the best Shopify email marketing apps online store owners and merchants can install. These apps will be able to help you learn more about your customers, market better, and of course, sell more products.


Klaviyo is the email marketing software that makes it simple to reach your customers at the right time, in their inboxes. We know that as a business owner, you’re busy and want to focus on driving growth and increasing your sales. That’s why Klaviyo built our platform specifically with small businesses in mind, so you can spend less time on email marketing and more time growing your business.
Pros 👍
  1. You can grow your revenue with personalized email marketing based on customer behaviors. Pre-built templates and segmentation tools make it easy to send targeted messages.
  2. You’re able to connect to most of the ecommerce technology ecosystem through their integration partners.
  3. Their pricing is reasonable for most online stores from start-up to high-growth mode.
Cons 👎
  1. If you’re looking for a very “basic” solution and are very new to email marketing, the platform can seem intimidating at first to use.
  2. There is a learning curve with using the platform to it’s full potential at first.
  3. Some customer service inquiries can be quite slow to resolution time, depending on the issue you’ve submitted.
Features ⭐️
  1. Automations
  2. Segmentation
  3. Reporting
  4. Benchmarks
  5. Data syncing
  6. Email templates
Screenshots 📸


With Omnisend, you can send simple, personalized emails to your customers in minutes. It’s easy to use and comes with great features, like A/B testing, advanced segmentation, and real-time analytics. You can sync it with CRMs and shopping carts, so you’ll always have the most relevant information at hand and will know exactly when to contact your customer.
Pros 👍
  1. The company's customer service representatives are prompt and provide great service.
  2. They built is a very simplistic email marketing platform for most online store owners to get up and running and begin generating revenue from email marketing.
  3. The drag-and-drop email builder is a fantastic feature that doesn’t require the use of code!
Cons 👎
  1. There is room for improvement within their reporting capabilities for further segmentation.
  2. The ability to visualize how your automations are built out isn’t as simple as you think they’d be to set up. Could use some improvement here.
  3. Having more freedom with the layout of some of the email templates would be great to have.
Features ⭐️
  1. Sales dashboard
  2. Live view
  3. 24/7 live chat
  4. Email templates
  5. Drag & drop editor
  6. Product recommender
Screenshots 📸


Mailchimp is an email marketing service that lets you send personalized emails to your subscribers, no matter where they are. You can create beautiful campaigns and send them to your subscribers with just a few clicks of the mouse.
Pros 👍
  1. With Mailchimp, you can remind your customers about what they've already ordered or remind them of upcoming events on your website.
  2. Easy to get up and running, launching an email marketing campaign within minutes.
  3. Pricing is quite reasonable for most small businesses selling online.
Cons 👎
  1. Many users have reported issues with the integration, specifically on Shopify.
  2. Don’t offer a lot of customer service until you purchase a more expensive plan.
  3. Integrations with other third party apps are not perfect and data mapping can be an issue you run into.
Features ⭐️
  1. Automations
  2. Advanced personalization
  3. Flexible templates
  4. Expert insights
  5. Product recommendations
  6. Brand and content studio
Screenshots 📸


Seguno is the top-rated email solution built exclusively for Shopify, but it’s by no means feature-limited, nor does it only serve small businesses. Other solutions don’t have such an easy-to-use interface, lightweight format that gives you the flexibility to interact with customers however you want. Seguno was built to save you time and deliver amazing email experiences.
Pros 👍
  1. It allows you to build, track, and manage all of your email campaigns from within Shopify, with a user-friendly interface that provides insights into each message sent and delivers accurate data to optimize your future email campaigns.
  2. You can easily pull in product ratings from Judge (judge.me), Stamped (stamped.io), Yotpo or Shopify.
  3. Launching a promotion or marketing campaign has never been easier and quicker through their campaign templates.
Cons 👎
  1. Only available to Shopify stores, so if you’re on another ecommerce platform you won’t be able to leverage their platform.
  2. They have a small customer service team, so it may take a day or two for your issues to become fully resolved.
  3. Heavy reliance on Shopify for customer segmentation, so just need a few more features on the segmentation front with other applications.
Features ⭐️
  1. Built for Shopify
  2. Design with Canva
  3. Live countdown GIF
  4. Discounts
  5. Advanced reporting
  6. Email templates
Screenshots 📸


Drip was designed to help ecommerce brands optimize their email marketing campaigns and manage subscribers. The platform allows you to set up automated follow-up emails, and personalized messages, view open rates, click-through rates, and the historical performance of your strategies.
Pros 👍
  1. Get up and running in minutes with Drip’s seamless Shopify integration. Use your Shopify data to fuel email marketing strategies that succeed, thanks to the platform's ability to gather live data while configuring campaigns with cutting-edge tools.
  2. Run pre-built workflows designed around industry best practices and high-converting logic. Create multivariate tests by splitting them into as many segments as you want to create the most effective workflow possible.
  3. Popups and emails offer an easier way for you to talk with your customers on sales and product pages, allowing you to build stronger relationships through personal messaging. Using customer data, automated email drip campaigns can deliver timely content that provides value without being intrusive or spammy.
Cons 👎
  1. The Drip support team may be slow to respond to certain inquiries, but they’ll likely be resolved within a day or two.
  2. There have been numerous bugs reported within the platform when building out email campaigns.
  3. The process of setting up workflows can be confusing at first because there are so many options. Many users, including myself, found it challenging to figure out how to create the perfect workflow.
Features ⭐️
  1. Pre-built workflows
  2. Segmentation
  3. Shopify integration
  4. Drag & drop
  5. Advanced customization
  6. Flow buildouts
Screenshots 📸

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Let’s take a look at some of the most frequently asked questions about using 5+ Best Shopify Email Marketing Apps & Software.
Shopify offers automated email marketing, but you can also use a third-party app to automate your Shopify emails. Email marketing is one of the most effective ways to reach customers, promote your products, and grow your business. However, managing email campaigns is time-consuming. When you’re just getting started with a new Shopify store, there are hundreds of other things to do. Shopify can help with automating email marketing so that you can focus on running your business.
Yes! Automated email marketing is a way of sending customized messages to customers based on the actions they take on your site, such as purchasing an item or viewing a product page. This strategy is most effective when you have a well-defined funnel with clear goals and metrics for each stage in order to ensure that you're sending the right message to the right person at the right time. You can either use a third party email marketing app like the ones listed above, or just use Shopify email marketing if you’re just starting out.
Yes, you can email customers from Shopify. To do so, you'll need to set up an account with a third-party service like Klaviyo or Omnisend, or even just use Shopify’s built in email marketing system. These services will allow you to create and send emails to your customers, as well as track who's opened those emails and clicked on any links within them.